Cyberbullying: Bullying and Possible Solutions Essay

Cyberbullying has become one of the main problem in today`s world, which is under the influence of social networking. Nowadays, more and more young people at the age of twelve from to seventeen claim that they have been subjected to the attacks of cyberbullying. Cyberbullying is an act of online bullying, which represents anonymous nasty comments and messages that can hurt a person psychologically or even physically (safetyweb.com, 2012). The purpose of this essay is to recognize the problems of cyber bullying and to find any possible solutions for it. So, first of all, this essay will show the problems of the cyber bullying. Secondly, there will be some solutions and evaluations of these problems. There are a number of problems connected with cyberbullying, but a psychological state of victim teenagers is one of the most important. According to the website pcmag.com, 88% of all users of social networking stated that they saw how somebody said unkind things to their peers. It is clear that 26% of girls 12 to 17 treat their peers more than boys (ibid.). So it is clear that unkind comments and messages have a great impact on the psychological states of teemagers. Depressions, tantrums, appetite changes and changes in behavior are an important sign of cyberbullying (safetyweb.com). Cyberbullying can influence that the teenager stops participating in social life, inwards him or her and it may even lead to suicide. Moreover, there is one more specific problem is bad grades. The victims might stop going to school, because they are afraid of their peers due to cyber bullying. This will lead to bad grades and the possibility that a child looses his chance for education. So we can see a series of problems and now move on to their possible solutions. According to Palfrey (2009) there are few solutions. For instance, it is a rational decision to provide a psychological help for victims by talking with them and helping to forget about accidents. Furthermore, adults can â€Å"get the whole story and listen closely to child`s feelings† (safetyweb.com). It is clear that there must be a strict punishment for bullies such as special fines. It is also an opportunity to provide an education for them and possibly for their parents. In case of school,  teachers can help victims to increase their grades. Also school can provide a safe process of education for victim children. As for social websites, it is possible to avoid anonymity by entering a real-name policy (BBC program Panorama). According to possible solutions, we need to understand that all these solutions have a great number of consequences. For example, psychological help for victims can cost a considerable amount of money, because people will need to provide classes and courses for specialists. It might also cannot be efficient. If we were talking about bullies, it would be almost impossible to recognize who the bullies were due to anonymity. If police finds the bullies it would be illegal to fine children, so their parent will have to pay fines. Nevertheless, it will be also hard, because parents could refuse to pay money or the welfare of the families would not let paying such penalties. To summarize all of the information we can see that there are some possible solutions, such as psychological training for victims and punishment for bullies, but, unfortunately, these solutions are hard or even impossible to implement, because they cost money, take time and in most cases are not efficient. References: 1. http://www.pcmag.com/article2/0,2817,2397419,00.asp (Acesses 12.02.12) D. Poeter 2. http://www.safetyweb.com/poster (Acesses 12.02.12) 3. http://www.law.harvard.edu/news/2009/04/01_cyberbullying.html#BodyWrapper (Acesses 12.02.12) 4. http://www.bbc.co.uk/i/b01c00y3/ (Acesses 12.02.12)

Blood Brothers Essay

Blood Brothers’ is the story of two twins from a poor family in Liverpool. One of them is given away and they are forced to live apart, but somehow fate always brings them back together. The play is built upon the theme of the superstition that if twins are separated at birth then they will die on the day that they discover that they are twins. This theme is reinforced throughout the play by the words of the narrator to keep the audience thinking about what will happen. The first time we see the theme of superstition is when the narrator first begins to speak and he says: â€Å"So did you hear the story of the Johnstone twins? †¦Ã¢â‚¬ ¦. How one was kept and one Given away†¦.. Never knowing that they shared one name till the day they died†¦ † Willy Russell thought that the working class people were more superstitious in contrast with the middle and upper classes. I think this is because they were usually more religious than the upper classes. An example of there superstition is when Mrs Lyons places a pair of new shoes on the table and Mrs Johnstone says: â€Å"New shoes on the table’ take them off†¦. Never put new shoes on the table†¦.. You never know what’ll happen. † During the play Willy Russell explores class difference in great detail, showing how it can determine your chances further on in life. He also explores this theme in his other plays such as ‘Our day out’. In ‘Blood Brothers’ he does this by contrasting the backgrounds that the two boys are brought up in. Mickey, the twin who was kept, was brought up in a working class background with little money and spoke with a broad scouse accent and used slang terms. Whereas Edward was brought up in a family who had a car, a nice house and plenty of money. This meant that he would be able to get a good education and had many opportunities available to him in life. Throughout the play both women attempt to keep the twin apart, but somehow they always end up back together and ironically they make a pact to become ‘Blood Brothers’. Mickey and Edward are always trying to be like each other; Mickey wants to have a nice house, lots of money and a good education where as Edward wants to be able to do what he wants and not be spoilt like he is now. The playwright’s use of dramatic irony builds up drama and tension as the audience know that Mickey and Edward are really brothers and not just ‘Blood Brothers’. This makes the audience feel like they are part of the secret and helps them create a bond with the characters. This keeps the audience interested because they want to find out what is going to happen to them. The difference in class became more apparent during Edward and Mickey’s adulthood, when Eddie goes to university while Mickey is has to struggle to provide a living for his family. The playwright was quick to emphasise the high unemployment rate at the time the play was set and concerns that people faced. Because he was brought up by a single working class parent and had always struggled for money, Mickey lacked a father figure and this may have influenced his decision to help his brother, Sammy, during the robbery. Mickey’s role in the robbery triggers a huge change in his behaviour and also during his time I prison he becomes depressed and gets addicted to the anti-depressants he is prescribed, because of this Mickey’s wife, Linda, talks to Eddie and asks him for advice, and Mrs Lyons tells Mickey of this relationship because she wants them to argue and fall out so that they never find out that they are brothers. I think that at this point the audience would sympathise with Mickey because he has always had a bad life and know he has been told that his wife is seeing Edward. This event spurs Mickey on to seek revenge against Edward because he fells betrayed by him and Linda. An example if this is when Mrs Johnstone says to Linda:- â€Å"Mickey†¦ Mickey’s got a gun†¦ † Linda then realise where Mickey is going and she says:- â€Å"Mickey?†¦ Eddie?†¦ The Town Hall† One of the techniques that Russell uses to create drama in the play is by adding a narrator who intervenes several times during the events of the play. The role of the narrator is to emphasise the superstition of the twins and to keep the audience interested. An example of this is when the narrator sings: â€Å"Yes, the devil he’s still got your number†¦ he wants to speak to you†¦ seen him leanin’ on your door. † This builds up the drama because of Mickey’s unstable nature it will prepare the audience for events to come at the end of the play. Another example of this is when the narrator sings the song ‘madman’. As he repeats the lyrics over and over the suspense would build and also the theme of superstition is also repeated and reinforced. Also by using pulsating music the drama and tension is heightened. â€Å"There’s a man gone mad in the town tonight, He’s gonna shoot somebody down†¦.. Devil’s got your number†¦.. he’s callin’ you up today† This would remind the audience that there is a price to pay for separating twins; it will also reinforce the superstition of twins. I also think that it tells the audience that something important is going to happen. The final scene in the play is set in a very public place, the town hall, and there are councillors and other people there as well as Edward. This shows that Mickey’s mind is unstable and that he doesn’t care about the consequences of his actions because he fighting a private battle in public. This would also be used to heighten the drama in the final moments of the play. When Mickey enters onto the stage he has a gun held two handed because his hands are shaking so much. Then somebody stood next to Edward realise the reality of the situation and screams. This would add drama and tension to the scene and it would also show the audience that Mickey is a very real threat. For this final scene the use of stage directions is very important. Willy Russell has added pauses in areas of high tension so that the audience would be eager for the rest of the scene and the tension would grow, he also added pauses, along side the language and actions used by the characters in the play. By adding ellipsis into Mickey’s speech it would show the audience that he can’t even control what he is saying. He also uses the theme of guns throughout the play and I think this may have been a hint as to how the play ends. Mickey’s past encounters with guns and violence may be the reason he went so far over the edge that he threatened to shoot Edward. When Mickey and Edward were children they used to play shooting games, but know this is no longer a game. When Mickey tells Edward that he has stopped taking the pills I think that it is significant because it would tell Edward and the audience that Mickey is not thinking straight and that he is not in control of his action. It also shows that the only way Mickey can react is with violence. The use of dramatic irony throughout the play is one of the main themes but it is probably this scene where it is most important. The fact the audience know that Mickey and Edward are brothers is ironic because they don’t know themselves. It is also ironic that Mickey thought they were ‘Blood Brothers’ and has made the connection that they are both the sons of Mrs Johnstone. When Mickey says:- â€Å"Friends! I could kill you†¦ We were friends weren’t we? Blood Brothers, wasn’t it? Remember? † It would tell Edward and the audience that Mickey’s idea of a friend is built around a childish pact. The language Mickey uses is very basic and he talks in short sharp sentences. When Mrs Johnstone makes a dramatic entrance on to the stage she rushes to Mickey and Edward, who are stood just yards apart, and she tells them the truth about who they are, this is followed by the shooting of Mickey and Edward. The fact that Mickey and Edward are just yards apart would create drama because Mickey is out of control and has a gun and Edward is defenceless. When Mrs Johnstone had told her sons that they were brothers Mickey realises what sort of life he could have had and who he could have been. This made him feel uncontrollable rage towards his mother and this would have made the audience think that he may shoot Mrs Johnstone. By telling her two sons they were brothers Mrs Johnstone has caused both her sons deaths when she actually thought she was helping the situation. The final song and music would create a deep sadness in the audience and make them feel sorry for Linda and Mrs Johnstone’s loss. They would also be sad for Mickey who hasn’t had a very good life, they would feel sad for Edward because he hasn’t done anything to harm anyone and yet he gets shot. This would confirm in the audiences mind the superstition that if twins are separated they will die on the day they find out the truth. I think that will was successful in creating drama and suspense throughout the play but I think he could have increased the tension at the end of the play by introducing Mickey and Edwards real father into the scene and perhaps Linda getting killed by Mickey as well as Edward. By adding another character it may make the audience think that Mickey will become even more confused and this may lead to the death of other characters.

Exercise 10: Acid Base Balance

EXERCISE 10: Acid-Base Balance Student Name: ______________Student ID#: ______________ Student instructions: Follow the step-by-step instructions for this exercise found in your lab manual and record your answers in the spaces below. Submit this completed document by the assignment due date found in the Syllabus. Rename this document to include your first and last name prior to submitting, e. g. Exercise10_JohnSmith. oc. Please make sure that your answers are typed in RED. (You may delete these instructions before submission. ) Grading: True/False, Multiple-Choice, and Fill-in-the-blank type questions will be worth 1 point each whereas Short-answer type questions will be worth 2 points each. This lab will be worth a total of 45 points but will be converted to a percentage grade when registered in your â€Å"Gradebook†. ACTIVITY 1: Hyperventilation |Answers | |A substance that dissolves in water to release hydrogen (H+) ions is a(n) _______. |Acid | |Which of the following is n ot a regulatory mechanism for acid/base balance in the body? D – Digestive System | |the kidneys | | |the respiratory system | | |protein buffers | | |the digestive system | | |The maximum pH measured during hyperventilation was _______. |7. 58 | |The tidal volume (TV) when breathing at rest was about _____ ml. The TV with hyperventilation was |3 | |about _____ ml. |4. | |Describe the normal ranges for pH and PCO2 in the blood. |Min Pco2 – 40 Max Pco2 – 40 | | |Min pH – 7. 41 Max pH – 7. 41 | |Describe what happened to the pH and the carbon dioxide in the blood with hyperventilation. |Min Pco2 lowered to 25. 94 (well below normal) | | |Min pH stayed around normal at 7. | |Explain how returning to normal breathing after hyperventilation differed from hyperventilation |With straight hyperventilation the pH stayed within average and | |without returning to normal breathing. |the carbon dioxide lowered tremendously. With the | | |Hyperventilation then back to normal breathing the carbon | | |dioxide levels did not lower as much and the pH stayed around | | |the normal zone as well. | |Describe some possible causes of respiratory alkalosis. serious cardiac disorder | |ACTIVITY 2: Rebreathing | |In cases of acidosis, the pH of the blood is |C – Less than 7. 35 | |Between 7. 4 and 7. 55 | | |Between 7. 35 and 7. 45 | | |Less than 7. 35 | | |Greater than 7. 5 | | |In this lab simulation, the minimum pH during rebreathing was _______. |7. 24 | |If a person is â€Å"treated† in a hospital emergency department by breathing in and out of a paper |Rebreathing | |sack, this is a classic example of _________ to lower the blood pH. | | |Hypoventilation results in |C – An accumulation of CO2 in the blood | |lightheadedness. | | |numbness around the lips. Answer: _________ | | |an accumulation of CO2 in the blood. | | |a good treatment for respiratory acidosis. | | |Describe what happened to the pH and the PCO2 levels in the blood during rebreathing. |Min pH lowered to 7. 24 Max pH raised to 7. 42 | | |Min Pco2 stayed the same at 40 Max Pco2 raised to 53. 02 | |Describe several possible causes of respiratory acidosis. airway obstructions or inadequate ventilation, also possible | | |from over production of Pco2 | |Explain how the renal system can compensate for respiratory acidosis. |the renal system compensates by retaining hco3 and excreting | | |hydrogen ions | |ACTIVITY 3: Renal Responses to Respiratory Acidosis and Respiratory Alkalosis | |When carbon dioxide (CO2) mixes with water in the blood stream, carbonic acid is formed. This |Hydrogen | |carbonic acid can then dissociate into the _______ ion and the _______ ion. Bicarbonate | |When more CO2 is produced by the body than can be expired from the lungs, the pH of the blood mig ht|C – Decrease | |increase | | |stay normal | | |decrease | | |either stay in the normal range or decrease. | | |True or False: The renal system is able to fully compensate for acidosis or alkalosis. |True | |Describe what happened to the concentration of ions in the urine when the blood PCO2 was lowered. H Decreased | | |HCO3 Increased | |What condition was simulated when the blood PCO2 was lowered? |Alkalosis | |Describe what happened to the concentration of ions in the urine when the blood PCO2 was raised. |H Increased | | |HCO3 Decreased | |What condition was stimulated when the blood PCO2 was raised? Acidosis | |ACTIVITY 4: Respiratory Responses to Metabolic Acidosis and Metabolic Alkalosis | |The cellular gaseous waste product than can accumulate in the blood stream is ______ ______. |Carbon Dioxide | |In this lab simulation, when the metabolic rate was increased to 80 kcal/hour, the pH of the blood |C – 7. 25; 63 | |lowered to ______ because of an accumulation of _______ [H+] in the blood. | | |7. 2; 45 | | |7. 30; 42 | | |7. 25; 63 | | |7. 09; 92 | | |When the metabolism was decreased, the number of breaths/minute _________ (increased, decreased, or|Decreased | |remained the same). | |True or False: In a hospital, the treatments for respiratory acidosis and metabolic acidosis are |False | |usually the same because these conditions are so similar. | | |Describe what happened to the blood pH when the metabolic rate was increased to 80 kcal/hr. What |The blood pH decreased to 7. 26, BPM increased tremendously, PCo2| |body system was compensating? |and also H increased as well. The HCO3 decreased. | |List and describe some possible causes of metabolic acidosis, i. e. how the acidosis is caused. Keto Acidosis – A buildup of keto acids that result from | | |diabetes mellitus | | |Salicylate Poisoning – a toxic condition resulting from | | |ingestion of too much aspirin or oil of wintergreen, alcohol, or| | |strenuous exercise. | |Describe what happened to the blood pH when the metabolic rate was decreased to 20 kcal/hr. | | |What body system was compensating? | | |List and describe some possible causes of metabolic alkalosis, i. e. how the alkalosis is caused. |Ingestion of alkali, vomiting, constipation |

Summarize William Paley's argument Essay Example | Topics and Well Written Essays - 1000 words

Summarize William Paley's argument - Essay Example He illustrates this through an examination of a watch. While taking a leisurely walk and one finds a stone and a watch on the ground, an examiner may be curious about those objects. He may think that the stone had been there forever because it was nature’s design, but the watch may have been there due to human intervention. This may get him to focus on the watch, which is a far more valuable thing than the insignificant stone. The watch, so carefully designed, had been created with a specific purpose, and being found on the ground may seem to be an unlikely circumstance since it does not belong there. Paley so meticulously describes each part of the watch to show that its interconnection with the other parts was intended, so that the whole system could work. Had one part stop working, then the whole thing would be worthless. In examining the watch, so many questions may come to mind, such as why it was created, who was behind the creation and for whom and for what purpose it w as created other than the obvious reason of telling time. Paley first argues that so much more can come out of one’s examination of the watch that it brings about more appreciation to the examiner. He may marvel at the genius behind its creation, taking notice that the creator is one of a kind to have crafted such a machine. He may even be humbled to know that he himself is unable to come up with a fraction of the idea of a watch! The existence whoever or whatever created that watch whether he is still living or have died in the distant past now becomes more concrete to Paley. On his second argument, he admits to the fallibility of the watch, that even with the best intentions of the creator to make it work efficiently at all times, it may still be vulnerable to defects. However, it does not lessen the examiner’s appreciation of such a gadget. He also argued that because of the intricate design of the watch there may be parts that could be missed in the examination, or parts that may still be in need of clarification as to its role in making the watch work. Not knowing about these details does not invalidate the examiner’s belief that all parts, including the unknown ones, work together harmoniously in contributing to the efficiency of the watch. Another argument Paley made was that the existence of the watch in the place found must have followed an order that caused it to land where it is which the watchmaker may not even be aware of. All the thinking that the examination of the watch entails can make the examiner wonder if it was placed there on purpose for him to think deeply, but Paley argues that it would be realized that there was no contrivance on that matter, but the curious nature of the watch’s existence in the particular situation was inherently bound to make one think deeply about it. Paley goes on to explain the â€Å"metallic nature† of the watch. No matter how overwhelming the watch and its inner workings is, i ts existence should just be accepted as a usual occurrence. Confident as the examiner may be with his knowledge of the world, examination of the watch may make him conclude that he does not and cannot know everything. Paley concludes that there are things in this world that the examiner will never know nor understand no matter how hard he tries, and he

To what extent can duties of environmental preservation be explained Essay

To what extent can duties of environmental preservation be explained in terms of intergenerational justice - Essay Example It is with this rationale that the current paper is written to identify the best modalities, theories and approaches that can be put in place to ensure generational responsiveness environmental preservation. The issue of generational responsiveness is considered necessary because generations of all types including the past generation, present generation, and future generation have different roles to play in environmental preservation (Hayward, 1998). In the light of this, the paper seeks to explain how the duties of environmental preservation can be undertaken in terms of intergenerational justice. Gosseries (2008) lamented that despite the high level of technological progress, we continue to depend highly on the environment and its resources in running industries and economies. Regrettably, this situation has made the threat of environmental destruction a perpetual one. Happy enough, major global stakeholders including both governmental and nongovernmental agencies continue to appreciate the need for curbing the threat of environmental degradation and depletion (Hardin, 1968). It is against this premise that environmental preservation has become one of the most discussed public topics in global discourse. Holistically, environmental preservation can be said to be the process of protecting the environment against destruction and depletion so that future generations can have substantial quantum of natural resources from the environment to support them (Shrader-Frechette, 2009). The scale and nature of efforts made towards environmental preservation has evolved over the years. T he evolution accounts for different terms and concepts used to stand for environmental preservation including such ideas as sustainable development, ecological debt, de-growth, and ecological footprint (Gosseries, 2008). On the whole, environmental preservation have included practices aimed at ensuring the judicious and prudent use of

The UK Medical Law - the Ethical Dilemma of Euthanasia Research Paper

The UK Medical Law - the Ethical Dilemma of Euthanasia - Research Paper Example There are some cases that will be identified and included in this research to fully discuss the true meaning in behind if euthanasia is considered legally and illegally permissible in medical cases where the patient is terminally ill.   Also, the emphasis is given as to when medical treatment can be legally withdrawn due to the futility of the medical illness.   In the conclusion, this research points out that although there are legal restraints preventing doctors to engage in treatments that result in the patients’ life being taken, there are numerous ethical considerations that have to be taken into account as well.   Within cases like these, nothing is ever easy, especially when it involves someone who is terminally ill and has no hope of survival.      Euthanasia has been in heated debate for a good while now within the UK.   However, there have been numerous changes taking place within its concept but one must ask do these changes go along with the old idea that insinuates any doctors or family members who engage in treatment regimens that are ultimately meant for ending the patients life should still be held legally liable in a court of law and from there face criminal charges from prosecution?Unfortunately, within the UK there are still legal grounds that are enforced in regards to anyone who ends another’s life regardless of whether it was for a medical reason or whether the individual wanted assistance in ending their life period.   It is not legally permissible or ethical to carry out medical cases such as these but it is being done anyway.   However, those who want to die will search for any means possible such as with cases where patients have traveled to Switzerland to have doctors there perform assisted suic ides or euthanasia procedures because it is legal in that country (Spinney 2005).   The point is that no one wants to have to suffer unbearable and excruciating agony with an illness that has no hope of a cure or adequate treatment program available.   In this regard, the UK needs to realize that its citizens deserve to have the right to die in a dignified fashion when they deem it is appropriate, not when the government states it is logical.   In this case, there is no fallible reason found in the statement that medical treatment should be legally impermissible if it is being carried out in correlation with the patients’ right to die.  

Information Technology Strategic Plan Term Paper - 1

Information Technology Strategic Plan - Term Paper Example The objectives are feasible given that digital technology can work for both the clientele and the business The mission statement destined to integrate the needs of the company with those of the target market and understand drivers for loyalty and overall satisfaction guides Great Heights Events Planning Company. The mission statement is stated as follows; â€Å"Our mission is to surpass the expectations of customers and create memories that will last a lifetime. In the process of administering out high-end services, we are guided by the principles of honesty, integrity, and respect for every client or guest on our way. We hope to maximize our outcomes for the sole satisfaction and loyalty of our clientele.† As Greater Heights seeks to gain more traction with customers than before, investment in IT will be inevitable given that the entire industry is investing in the state-of-the-art equipment. The interactions with the ultimate clients and guests are based on the data collected using the information. Then following the strategic plan will outline the current situation of Great Heights in terms of technology and security aspects. The business venture will also entail determining the information technology personnel or roles in place and a SWOT analysis for the same. The goals of the IT strategic plan will be outlined and the positive organizational impacts it will have once it is implemented in Great Heights. Great Heights does not have expansive remote storage and data collection tools for customer information. The company relies on the calls made by customers. The planning department conducts a random survey every month through questionnaires to the guests. The future events are based on the survey provided because customers give an honest opinion about the services and what they expect to get from the company. The company has not yet applied digital tools for collecting customer

Marketing analysis of Bupa Essay Example | Topics and Well Written Essays - 5750 words

Marketing analysis of Bupa - Essay Example Bupa is the leading provider of private health care insurance and health care services in the UK. Based on your assessment of Bupa’s intermediate and longer term Objectives, and an analysis of their business and marketing environment, please prepare a full Marketing Plan for Bupa. Your Marketing Plan must cover all key elements including: 1. the corporate and marketing objectives 2. key macro and micro considerations, including SWOT 3. target markets selected and corporate/brand position 4. main aspects of your recommended marketing mix strategy, including o Product/Services strategy o Pricing strategy o Channel management o Promotional (Integrated Marketing Communications) strategy o the extended marketing mix 1.0 The corporate and marketing objectives at Bupa Bupa identifies its strategic priorities as: †¢ The development of differentiated products and services, through the provision of health care and health care promotion to allow customers to take control of their own healthcare as a lifetime partnership (Bupa, 2011, p.1). †¢ Building leadership in healthcare: Focus is given to relationship management related to individuals, companies, government and health care providers to improve quality and governance of the health care system and improve affordable health care services (Bupa). †¢ Improving quality of healthcare expertise internationally.... Assessment Task A: 2200 words Bupa is the leading provider of private health care insurance and health care services in the UK. Based on your assessment of Bupa’s intermediate and longer term Objectives, and an analysis of their business and marketing environment, please prepare a full Marketing Plan for Bupa. Your Marketing Plan must cover all key elements including: 1. the corporate and marketing objectives 2. key macro and micro considerations, including SWOT 3. target markets selected and corporate/brand position 4. main aspects of your recommended marketing mix strategy, including o Product/Services strategy o Pricing strategy o Channel management o Promotional (Integrated Marketing Communications) strategy o the extended marketing mix 1.0 The corporate and marketing objectives at Bupa Bupa identifies its strategic priorities as: The development of differentiated products and services, through the provision of health care and health care promotion to allow customers to ta ke control of their own healthcare as a lifetime partnership (Bupa, 2011, p.1). Building leadership in healthcare: Focus is given to relationship management related to individuals, companies, government and health care providers to improve quality and governance of the health care system and improve affordable health care services (Bupa). Improving quality of healthcare expertise internationally. Bupa has experienced significant revenue growth in the last five years, with current equity at $4.37 billion. $1.18 billion of this revenue comes from care home services sustaining resident care for elderly and those with specialized needs (bupa.com, 2010). Because of the diversity and vastness of the products and services offered, Bupa’s marketing objectives consist of: Improve revenue

Neo-Frankenstein movie analysis-NOT MOVIE REVIEW OR SYNOPSIS OF IT Assignment

Neo-Frankenstein movie analysis-NOT MOVIE REVIEW OR SYNOPSIS OF IT - Assignment Example This is where the utopia theme comes in handy as the movie begins with a utopia world setting. It is surprising how fast & furious six franchises evolved from the previous version of the same movie that addresses the man-machine problematique and still going strong. This is after twelve years of half dozen speedometer busting adventure and with the main casts in the movie being Vin diesel, Paul walker, Dwayne Johnson, Luke Evans and Michele Rodriguez, the movie more than one basic themes of human nature (Oates,1994). The movie also begins with machine problem as a theme where Rodriguez’s lets the longtime main squeeze of virtuoso thief Dom Toretto (Vin Diesel) go without knowing the enemies are after them. Government agents keeping company with some very bad dudes have spotted Michele the long time squeeze: a team of elite stunt driving thieves bent on stealing a powerful electronic gadget. Their leader, Shaw (Luke Evans), who talks a lot about living by a code is a British-ac cented mastermind, is an excellent foil for Dom. He has a similarly rigorous worldview. Shaw makes the difference as he believes in keeping his associates expendable, while Dom has avuncular attachments to his associates: His former rival Brian O’Conner (Paul Walker) is his brother-in-law, having long since married Dom’s sister Mia known as Jordan Brewster and drive off into the Italian sunset. Other themes include love, power, compassion, social justice and desire. Throughout the movie, there is vivid presentation of individualism where a character like Dom wants to remain the mighty when it comes to being the savior and king of the road. This movie provides a good platform of borrowing bits of stunt car parlance made famous by the one and only Quentin Tarantino. This makes me say that the brand is death proof because having all those memories about â€Å"Fast and Furious six† shows the attachment to the life people led before civilization Quoted from the movie . The director of the movie makes the characters talk many things about their country, America, and fellow girls as well as criminals in America and they wished time would run back and enjoy the man-machine problematique. For Example, â€Å"did I consider myself a good driver, I might say my sufferings were great: but when I compare my lot with that of most of my competitors, I regard myself as a Particular favorite of Heaven" (James, 2013). In the movie, â€Å"Fast and Furious 6†, Dom makes sure he identifies himself with his former fellow race men when attacking the heavy lorries that they steal merchandize from although they tend to give him extra treatment and care when it comes to gender roles which itself is individualism. Michele Rodriguez does not like the idea of getting extra treatment and care from the rest as she considers herself as one of them. Regarding the white man, there is presentation of the theme if social justice. Luke Evans does not apologize at all fo r adopting his bad character because it is through the white man that he makes others better drivers and man-machine problematique handlers meaning he is a role model to many drivers. This is all based on the theme of history because without history the movie could not have had content (Collins, 2001). Throughout the movie both Dom and Michele Rodriguez should have had a different approach to love and call for the same to the rest of the world. they say one of the calls is romance and happiness do

The Legalization of Marijuana Essay Example for Free

The Legalization of Marijuana Essay The legalization of marijuana is one of the many controversial debates in America today. Some people believe that marijuana is a gateway drug and is very harmful, marijuana enthusiast argue that cannabis isn’t harmful and can drastically improve the American economy. â€Å"Marijuana prohibition cost America $7.7 billion dollars a year.†(Head 2012) The legalization of marijuana would avail many people. If marijuana is legalized then the American government could tax it and help pay the U.S. debt also, another benefit of legalizing marijuana is that it can be used for several medicinal purposes, and lastly the legalization of marijuana would save the Americans tax dollars for not having to take care of prisoners who would be arrested dealing with marijuana. Approximately 440,000 people die a year from smoking tobacco products and alcohol poisoning kills 50,000 people annually, while no one dies from smoking marijuana. â€Å"Alcohol and tobacco, though are legal, are for more harmful than marijuana.†(Head 2012) Over 4000 harmful chemicals are in cigarettes that cause countless deaths each year but tobacco is still somehow legal. Many people say that marijuana is a gateway drug but over 60 million people try marijuana, if marijuana was really a gateway drug millions of crack heads and heroin addicts would be running around America right now. Since marijuana is the most popular drug in America of course people who abuse other substances have tried marijuana. America is more than 10 trillion dollars in debt. â€Å"The legalization of marijuana would create another item that could be taxed.† (Messerli 2011) The taxation of marijuana could drastically increase Americas Economy. Over 20 million people in America smoke marijuana on the regular basis. â€Å"A study found that legalizing marijuana and taxing it can produce considerable revenue for America.† (Head 2012) Marijuana is already a major cash crop in the United States and billions of dollars are made from soliciting the drug. If marijuana was taxed then the United States will not have to worry about being in a debt crisis. The government would also make money if marijuana was grown in the United States and sold to other countries around the world. Marijuana is not only used for pleasurable purposes but it also used for medicinal purpose as well. Marijuana can be used for people suffering from many different kinds of sicknesses. Marijuana can be used as a pain reliever; marijuana can also help head trauma victims, stroke victims, and  people who suffer from anxiety or depression. THC is a potent anti-oxidant which doctors rely for stroke and head trauma victims. Cannabis can be used for a cancer patient that is going through chemotherapy; marijuana would act as a nausea reducer which will help the patient be able to eat. If marijuana was legal then more studies would be done to help created more medicinal purposes for the herb. The prohibition on marijuana cost tax payers millions of dollars annually. â€Å"The marijuana prohibition cost 7.7 billion dollars a year.† (Head 2012) Marijuana illegality is helping other countries become wealthier, while the United States is losing money, by importing the substance in to America. The United States government arrest over 700,000 people a year for a charge dealing with marijuana, the money used for taking care of those offenders are coming out of the United States tax payers pocket. Tax payers are throwing away thousands of dollars to feed and shelter people who got arrested for having a plant. â€Å"Marijuana legalization would simplify the development of hemp as a valuable and diverse agricultural crop in the United States, including its development as a new bio fuel to reduce carbon emissions.† (Unknown) The legalization of marijuana could better this world, marijuana has an untapped potential to make everything better in the world. In conclusion, the legalization of marijuana could benefit everyone. If marijuana was legal the United States of America debt would drastically decrease. Also tax payers would have more money in their pockets since they will never have to pay for the marijuana fugitives in prison. If marijuana was studied more then maybe diseases would be cured that people thought would never be cured. It is no reason that marijuana should be illegal since tobacco and alcohol kills thousands a year while marijuana kills none. As Sir Paul McCartney said â€Å"I support decriminalization. People are smoking pot anyway and to make them into criminals is wrong. It’s when you’re in jail you really become a criminal.†

Gender Inequality: Causes and Impacts

Gender Inequality: Causes and Impacts Research Paper:  Gender Inequality For many centuries, men have been the dominant gender and women have been the minority. Men were the breadwinners† and women just stayed home and took care of the housework and children. Women barely had any rights. Their husbands could abuse them and get away with it easily. Fortunately, over a period of time, things have slowly changed. However, this is still a very serious and widespread problem. Women are still at the bottom of the chain. What was the cause of this inequality and what will be the consequences if this problem continues to linger? Gender inequality, in my definition, is the unequal and biased treatment between the two sexes. I strongly believe that the unequal treatment of women is something that should have stayed in primitive times. We are in the present now and we are far more advanced than we ever were and yet we are old school in our thinking of how men and women should be treated. I can strongly identify with gender inequality because many of my closest friends have faced it or still face it. Materialist theories define gender inequality as a result of how men and women are tied to the economic structure of society. They believe that womens role as a mother and wife are devalued by society and deny access to highly respected public opportunities. Gender inequality is definitely something that we often take for granted; it is accepted and seems so normal in society. These differences often seem invisible to us even though it happens in our everyday life in everything from employment and education to polit ics and the media without us being aware of it. Before we look at the gender inequalities in paid employment, it is vital to look at unpaid labor and the discriminations that women face. History has shown us that the roles and responsibilities for men and women were already chosen for them. In the United Kingdom, there was a trend of male dominance in employment until World War II where women gained male-orientated jobs for the first time whilst the men fought in the front line. Before this, the males were often the breadwinners and therefore provided for their family. On the other hand, the females were more inclined to be involved in unpaid labor often labeled as housewives who performed chores around the family home and looked after the children. You could apply Leslie Feinberg’s theory to this as back then it was just accepted and seen as the way of life for men and women. It was found in a study in 2006 that on average ‘women spent 180 minutes per day on housework; that’s 78% more time than men who spent only 101 minutes per day.’ This reveals that even in current society women are still accepted to partake in unpaid labor through housework rather than be in employment and this reflects the past in the United Kingdom. A very good example of this are the employment rates in the UK as it was around 79% for men and 70 % for women which has remained unchanged since 1999. (Office of National Statistics, 2008). It has to be said that in recent times, the division between males and females is less evident but inclination towards male dominance in employment is still shown. It was reported that the gender pay gap in the UK is one of the highest in Europe: women who work full-time earned 17% less per hour than men and women working part-time earned 39% less per hour than men working full-time. (Office of National Statistics, 2008) In the United States, the average working woman earns only 77 percent of what the average working man makes. However, women’s place in society and in employment has improved greatly since the Equal Pay Act of 1970. Over the years, there has been an increase of women in the workplace with women working in a larger number of senior positions. This reveals that even though there have been improvements in some areas, men often still have the upper hand in employment. Today, this gender inequality is accepted in society which reveals a strong unfairness against women in employment. Men and women still follow very different career paths. Men are much more likely than women to be employed in skilled trades whereas women are more likely than not to be forced into working lower paid labor jobs such as cleaning. ‘Women tend not to put their whole bodies into engagement in a physical task with the same ease and naturalness as men’ (Young, Iris. M, 207). There is the national organization for tradeswomen called ‘Women and Manual Trades (WAMT) who support training women to wo rk in plumbing, building and electricians for example. As well as this, they address the problem of low female representation in such work. Although there are organisations such as the WAMT who support women working in skilled trades the likeliness of women to partake in such a job is still very low and shows little improvement. This, yet again, reveals the strong dominance of men in employment worldwide. The notion of being a female is considered to have more challenges than male within the mass media. There is an unbalanced and stereotyped representation of women in the media and a lot of the time they are dominated by men in their roles. Gender inequalities traditionally were greatly enforced in media output with women being used in advertisements to sell anything from cars to tobacco. As well as this, women were often portrayed as ‘sex objects’ in the media, especially in the 1980’s when men’s magazines were first distributed. This still happens in rec ent times as women are displayed in the magazines mostly for male entertainment which is a major gender inequality as it uses the objectification of women. As well as this, women often feel insecure and are forced to impress men by copying what they see in the magazines. This happens in most of the media from the magazines and newspapers to advertisements in television they are such powerful forces which influence society to a great extent. Furthermore, women in more contemporary media are still sexualized and the men still look at women in the same way as before. It was discovered in the late 1990’s that ‘44% of music videos contain sexual imagery. Women are far more likely than men to be presented in provocative or revealing clothing and sexually objectified.’ This links to female stereotypes and sexualization which are abused in this present day in media especially with the rapid growth of the internet in recent years often through sexual images of women linke d to the sex industry such as pornography being easily accessible on the internet which often depicts women as mere entertainment for men. The nature of pornography is a prime example of the sexualized representation of women in society. Gender inequality is not an issue that can be resolved within a day or two, and reaching our final goal of equality is not going to be an easy step, all we can do is break it down into many factors and give it time to pay off. First part of our resolution is educational wise, which is basically teaching our young ones counter gender stereotypes from kinder-garden, and holding on to these beliefs all the way till college. This can be done by showing both sexes that there aren’t any male or female biased sports, there isn’t a major that a girl shouldn’t get into because it’s a â€Å"man major†, those stereotypes should be totally eradicated from all new generations. Another part of our resolution is promoting equality in the labor fields; maybe have a long lasting initiative to promote equality in all labor fields. Some people might say that women cannot perform many jobs that men do like construction working, well during WW2, women were the only ones doing these â€Å"men jobs† while all the men were gone to fight in the war. Another possible way to resolve our issue is through celebrities and TV. Nowadays, everyone’s role model is a Hollywood star, a singer, a model, so basically a celebrity. Why don’t we make these celebrities indirectly implant the idea of equality in our human brains, why don’t they show us that males and females are capable of doing the same jobs and quests and that segregation is not needed. Again, I repeat that this won’t be an easy process and it might take a very long time but at the end of the day, gender inequality is a very big issue and it has to be resolved sooner or later. Humanity requires both men and women, and we are equally important and need one another. So why are women viewed as less than equal? These old attitudes are drilled into us from the very beginning. We have to teach our boys the rules of equality and respect, so that as they grow up, gender equality becomes a natural way of life. And we have to teach our girls that they can reach as high as humanly possible. We have a lot of work to do, but we can get there if we work together. Unless women and men both say this is unacceptable, things will not change. With determination, commitment and strong belief, we can achieve our goal.

Margaret Thatcher Essay

Margaret Thatcher Essay Most people say that you either loved or hated Margaret Thatcher. But the truth is that you could feel both ways about her, often at the same time. Margaret Thatcher was a stateswoman in the fullest sense of the word. She ended socialism in Britain and revived the British economy. She even won the Falklands war and radically changed British society. Some would even say that she created the world we live in today. Has the legacy of Margaret Thatcher any influence on British society today? How important was the Iron Lady to Britain? The British inflation was in 1975 up at 24, 11%  [1]  and with the unions constant claim for higher salaries, nobody expected it to drop to a normal level. In 1976 it still did not help and in the same year they had to take a loan in the International Monetary Fund (IMF)  [2]  . When Margaret Thatcher won the general election in 1979, she became Prime Minister of a land in chaos. The British top tax rate was 83% and on unearned income the rate was 98%  [3]  and the bottom rate was 65%. The first thing Margaret Thatcher needed to deal with as a Prime Minister was the inflation and tax rates. She lay out a political program that should prevent a raise in salaries and in public spending. It did not matter whether you were rich or poor; you were paying most of your money in taxes. When Margaret Thatcher left the office in 1990, the top rate was now only 40%  [4]  . Margaret Thatcher fought for minimizing the tax rates and allowed business to boom in Britain. Margaret Thatcher believed in free competition and a reducing of the government power. She radically changed British society. Margaret Thatchers policies of free enterprise, privatization helped modernize Great Britains economy. Her policies of home ownership, share ownership and less government led to a rise in home-ownership rates  [5]  . Margaret Thatcher privatised many national owned industries through the 1980s. A reduction of the public sector would produce more free competition and through that a more market-orientated economy. Her belief was that the private sector was more effective because many of the nationalised industries were sold to the private sector. Therefore the profitable range was higher than government owned industries. But the Thatcher government did also raised money by selling state owned companies like the British airways, British telecom and Rolls Royce. Because of Thatchers influency on inflation, the  small state, and  free markets  through  tight control of the money supply and  privatisation it would now be callen Thatcherism. Thatcherism is characterised by the philosophy of a smaller role for the government and creating a free-market economy. The state should not interfere in the regulation of prises or salaries, but only make sure that the competition stayed fair for all of its participants. Beside this, Thatcherism also implied privatisation of state owned industries, like British airways, low taxation and a monetarist economic policy as an attempt to control the inflation  [6]  . In 1982 Margaret Thatcher won the Falklands War. At a time where the kingdom was divided and the support of the government was almost non-existing. Argentina invaded the Falkland Islands in 1982 and Margaret Thatcher shipped a large elements of the Royal Navy down to retake those islands again. Britain won the Falklands War and it was Britains first military victory since World War II in 1945. For Britain and Thatcher the victory provided a boost of confident. The victory made Britain feel proud and strong about their country. Britains international position became stronger. Thatcher regained her popularity with the voters who were thrilled by the outcome of the war and in 1983 the Thatcher conservative government was re-elected  [7]  . In 1985 things started to work for the government and for Margaret Thatchers old reforms. There was an economic growth and the number of unemployed was falling  [8]  . Especially the economy grew fast. It reached 4-5% a year. The inflation increased to 10% but decreased again in 1990. This led to the third victory in the 1987 general election. Margaret Thatcher won convincingly but had lost many votes to Labour. In November 1990, Margaret Thatcher resigned as Prime Minister. She had lost the strong hold in the public and in the party. Leading co-workers assumed that her strong opinion against further political integration in Europe and her lack of ability to listen to others, in the end was the reason she lost when her position as the leader of the conservative where challenged by John Major who served the post until the election of Tony Blairs Labour Government in May 1997. Margaret Thatcher has not only changed the Conservative Party, but also the entire British society. Thatcher solved certain big problems as, high inflation, high tax rates, low manufacturing productivity and high unemployment. Britain has maintained a strong nation with a strong defence because of the victory of the Falklands War. Thatcher had the passion and she deeply believed that she could make a change in the Conservative Party and therefore she did. Thatcher is important because of her time during the 80s which affect the British society today. The political parties in Britain are forced to adapt her legacy. Thatcher stopped socialism in Britain and now the Labour has had to change into the New Labour, which is something they hate her for. Britain now lives by her political trademarks. Loved or loathed, Thatchers personal accomplishments will remain part of world history. Her legacy will live on and the importance of her hard work during her time as Prime Minister will never be forgotten.

African American Artists Essay -- essays research papers

The multi-talented Camille Billops has found many different ways to express her artistic ability throughout her career. Her works that were done throughout her career was an expression of her life. Throughout the life of Camille she had many influences leading her into the art world. This paper has the artist going through her life coming up through the world as a student to a teacher then artist, and her works making her a legend. The way she met her husband and worked together to make the Hatch-Billops Collection. In her time as an artist she changed her work a few times. She started doing printmaking then changed to sculpture and film making. Throughout her life is what made her films. The trilogy of films makes her life public for everyone to see. From Suzanne Suzanne to Finding Christa and then to String of Pearls. Camille Billops is an artist representing her culture through her works of printmaking, sculpture and film. She has made her mark in history by doing so. Because of this she will always be remembered. Camille Billops was born in Los Angeles in 1933 to Alma Gilmore and Lucius Billops. She attended City College of Los Angeles, Associate of Arts and graduated in 1954. Then changed schools to the University of Southern California and studied occupational therapy. After that she changed schools again to the Los Angeles State College and received her Bachelor of Arts. After her schooling she met her future husband writer and playwright James Vernon Hatch, who is white, and traveled to Egypt and had a one person exhibit for Camille. After her exhibit in Egypt she came back to the states to go back to school. Billops moved to New York and received her Masters in Fine Art from the City College of New York in 1973. While attending the City College of New York she also had begun to teach ceramics. After graduating with her Masters in Fine Art she went and taught ceramics at Rutgers University, Newark, N.Y. Also in 1975 she founded the Hatch-Billops Collection with her husband James Hatch. Th e Hatch-Billops Collection is an archive of African American cultural history that includes oral histories, slides, books, photographs, and other historical materials. Camille’s husband and filmmaker James Hatch was born on October 25, 1928 in Oelwein, Iowa. After earning a B.A. in English and Speech in 1949 from the University of Northern Iowa, Hatch taught high sc... ...winner of the Grand Jury Prize at Sundance in 1992, told how Camille's unwanted pregnancy led her to put Christa up for adoption and how Christa returned twenty years later to confront her mother. And A String of Pearls turns the camera to four generations of men in Camille's family and considers why their fathers died so young. The camera turns to the grandsons, Michael and Peter. Both are without education, jobs or skills to earn a living and both have children that they cannot support. They want them to live, but two doctors from the local hospital trauma ward describe the streets of Los Angeles as a war zone where the US military sends its doctors to learn about gunshot wounds. In A String of Pearls Camille takes a hard look into the hearts of the black men in her family. In this film, love blooms. The multi-talented Camille Billops has found many different ways to express her artistic ability throughout her career. This makes her one of the most exceptional artists of our time. Camille Billops is an artist representing her culture through her works of printmaking, sculpture and film. She has made her mark in history by doing so. Because of this she will always be remembered.

Poets Use Of Mockery As Diction In Poem :: essays research papers

Poet's Use of Mockery As Diction in Poem The poet's use of mockery as diction conveys his disillusioned attitude toward the men that plan the battles without actually fighting in them. Using the words â€Å"If I were fierce, and bald, and short of breath,† to describe the majors allows the reader to picture the majors as old, fat, out of shape men that spend their days â€Å"guzzling and gulping in the best hotel† safe from any danger. Fierce, bald and short of breath give the reader a negative feel for the majors as they are not described in any positive manner. These terms cause the reader to feel disgust for the majors. The poets use of the words guzzling and gulping with their alliterative effect cause the reader to consider the majors as gluttons gathered at the table. When the reader completes his mental picture of the majors in the best hotel, the imagery of glory hogs is complete. The poet's diction choice, "Reading the Roll of Honor. `Poor young chap, ' I'd say - ` I used to know his father well; Yes, we've lost heavily in this last scrap.' " of casual language attempts to make the war seem carefree and nonchalant. The word "chap" conveys an casual attitude towards the heroes as people. It seems to elevate the status of the majors to a false superior position. "Scrap" makes it seems as if the soldier's death occurred on a playground, not a battlefield. It seems to trivialize war in general. "And when the war is done and the youth stone dead, I'd toddle safely home and die - in bed." The poet's last lines give the reader an insight into the true wishes of the soldier. The youth stone dead allow the reader to acknowledge the finality of death and the wasted lives of the young soldiers while the old, fat men are Poets Use Of Mockery As Diction In Poem :: essays research papers Poet's Use of Mockery As Diction in Poem The poet's use of mockery as diction conveys his disillusioned attitude toward the men that plan the battles without actually fighting in them. Using the words â€Å"If I were fierce, and bald, and short of breath,† to describe the majors allows the reader to picture the majors as old, fat, out of shape men that spend their days â€Å"guzzling and gulping in the best hotel† safe from any danger. Fierce, bald and short of breath give the reader a negative feel for the majors as they are not described in any positive manner. These terms cause the reader to feel disgust for the majors. The poets use of the words guzzling and gulping with their alliterative effect cause the reader to consider the majors as gluttons gathered at the table. When the reader completes his mental picture of the majors in the best hotel, the imagery of glory hogs is complete. The poet's diction choice, "Reading the Roll of Honor. `Poor young chap, ' I'd say - ` I used to know his father well; Yes, we've lost heavily in this last scrap.' " of casual language attempts to make the war seem carefree and nonchalant. The word "chap" conveys an casual attitude towards the heroes as people. It seems to elevate the status of the majors to a false superior position. "Scrap" makes it seems as if the soldier's death occurred on a playground, not a battlefield. It seems to trivialize war in general. "And when the war is done and the youth stone dead, I'd toddle safely home and die - in bed." The poet's last lines give the reader an insight into the true wishes of the soldier. The youth stone dead allow the reader to acknowledge the finality of death and the wasted lives of the young soldiers while the old, fat men are

Suzanne Drolet – Marketing Perceptions

Introduction: Suzanne Drolet is the manager of a McDonald’s restaurant in a city with a lot of senior citizens. These senior citizens have become regular customers at the restaurant. They come in for the senior citizen breakfast special and stay till late afternoon, with coffee refills being free. So, even though they stay there from breakfast to lunch, they only order the breakfast special and get refills of coffee. Suzanne likes them, they are all very friendly and clean customers. The restaurant isn’t facing any crowding issues either as there is more than enough room for them and the other customers.However, Suzanne is worried about the future of the restaurant. Problems: In my opinion, Suzanne is right to be worried about the future of the restaurant. First and foremost, her fears that the restaurant might be labelled as an ‘old people’s’ restaurant by the younger generation is correct. If they younger generation starts to percieve the restauran t as a place for old people, they will stop dining at it and look for substitutes. Secondly, although the senior citizens are nice and friendly to the customers that come and go, the ambiance of the place is severly misleading for the younger generation.If the place has an old person home feel to it, then less and less people will go there. Simply because the restaurant itself is positioning itself as a place for older people to hang out. Thirdly, the restaurant will lose a great amount of its sales in the future if the seniors keep doing what they are currently doing. This is simply because they don’t order food the same way ordinary customers do. They come in for the breakfast special and get free refills of coffee. Furthermore, if the group of seniors that come in keeps growing in number, it might lead to a crowding issue.The restaurant might sooner or later run out of space to accommodate everyone. People might start to avoid the restaurant because of that. In addition, t he employee and customer relationship might become stronger and stronger as more time passes by which would make taking a drastic decision harder in the future. Even if Suzanne does make a tough choice, she will become unpopular with the rest of her staff. This can result in the drop of the worker's morale. Solutions: Suzanne can manipulate the promotions to dictate when the seniors come in to the restaurant.She can change the breakfast special from everyday to weekdays only. This would reduce the number of seniors that come in on the weekends which is when the majority of the younger generation goes out. Whereas on the weekend she can put up special discounts for students to bring them in to the restaurant. She can also remove the free coffee refills or limit them somehow to reduce the time the seniors spend in the restaurant. Suzanne can also hold special events for the younger generation to attract them to the restaurant.She could turn up the ambiance of the place by holding kara oke nights or open mic nights. This would attract customers and change the feel of the place. If these simple steps do not help, then Suzanne will have to take drastic steps to save her restaurant. She may have to completely get rid of the senior specials such as the breakfast special and put a restriction on how long people can sit at the restaurant without ordering food. These would make the restaurant and the employees very unpopular with the senior citizens of the area. Suzanne Drolet – Marketing Perceptions Introduction:Suzanne Drolet is the manager of a McDonald’s restaurant in a city with a lot of senior citizens. These senior citizens have become regular customers at the restaurant. They come in for the senior citizen breakfast special and stay till late afternoon, with coffee refills being free. So, even though they stay there from breakfast to lunch, they only order the breakfast special and get refills of coffee. Suzanne likes them, they are all very friendly and clean customers. The restaurant isn’t facing any crowding issues either as there is more than enough room for them and the other customers. However, Suzanne is worried about the future of the restaurant.Problems:In my opinion, Suzanne is right to be worried about the future of the restaurant. First and foremost, her fears that the restaurant might be labelled as an ‘old people’s’ restaurant by the younger generation is correct. If they younger generation starts to percieve the restaurant as a place for old people, they will stop dining at it and look for substitutes. Secondly, although the senior citizens are nice and friendly to the customers that come and go, the ambiance of the place is severly misleading for the younger generation. If the place has an old person home feel to it, then less and less people will go there.Simply because the restaurant itself is positioning itself as a place for older people to hang out. Thirdly, the restaurant will lose a great amount of its sales in the future if the seniors keep doing what they are currently doing. This is simply because they don’t order food the same way ordinary customers do. They come in for the breakfast special and get free refills of coffee. Furthermore, if the group of seniors that come in keeps growing in number, it might lead to a crowding issue. The restaurant might sooner or later run out of space to accommodate everyone. People might start to avoid the restaurant because of that.In addition, the employee and customer relationship might become stronger and stronger as more time passes by which would make taking a drastic decision harder in the future. Even if Suzanne does make a tough choice, she will become unpopular with the rest of her staff. This can result in the drop of the worker's morale.Solutions:Suzanne can manipulate the promotions to dictate when the seniors come in to the restaurant. She can change the breakfast special from everyday to weekdays only. This would reduce the number of seniors that come in on the weekends which is when the majority of the younger generation goes out. Whereas on the weekend she can put up special discounts for students to bring them in to the restaurant. She can also remove the free coffee refills or limit them somehow to reduce the time the seniors spend in the restaurant. Suzanne can also hold special events for the younger generation to attract them to the restaurant.She could turn up the ambiance of the place by holding karaoke nights or open mic nights. This would attract customers and change the feel of the place. If these simple steps do not help, then Suzanne will have to take drastic steps to save her restaurant. She may have to completely get rid of the senior specials such as the breakfast special and put a restriction on how long people can sit at the restaurant without ordering food. These would make the restaurant and the employees very unpopular with the senior citizens of the area.

Doing Business in Russia & Czech Republic Essay

When assessing the market for investment it is also important to be able to identify what risks are presented by these markets. As this project requires a $100 million investment it is crucial here to be able to have a steady economic and political environment to carry out the operations of the business. As of 2004, the Russian government has taken a strong control of the legislation in the region. The government has either help up or has cancelled several big American projects. The new legislation also tends to weaken the rights of the shareholders. Moreover Russia has not been cooperating with the United State in terms of energy agreements. This makes the country and its legal and political associations hostile towards business which is derived form the United States. This along with the political uncertainty in the region makes the investment climate in Russia very unpredictable and unfavorable. However despite this investment in the economy has been growing. Most of this has come from the FMCG and consumer goods sector. The advantage of conducting business and investing in this region would be benefiting from the high standards of technical education and training. However, by investing in this country the business will have to face and combat corruption at every level. Conducting business in the Czech Republic offers problems in the short term related to compatibility issues, registration of the business as well as adaptation to the culture and environment in the region. However the benefit of investing in this region would be benefiting from the tolerance and cooperation characteristics of the work force which enable the country to be economically successful in the long run. The unemployment rate n the country has decreased and the country is moving towards advancement presenting as a favorable market for investing in a business or operations in this region. According to the analysis of the two countries that has been conducted, it would be more feasible and economically viable to invest in the Czech Republic as compared to Russia.

An Astrologer’s Day Essay

â€Å"An Astrologer's Day† has a deceptively simple plot, although the full significance of the story becomes evident only after a second or even third reading. Part of the difficulty arises from the fact that the author deliberately avoids markers that would benefit the reader: there is no clear indication where the story occurs or when it does, although it is possible to make an educated guess about both. The story begins almost in medias res (in the middle) and concludes on what appears to be an ambiguous note. But, in fact, the story is a tightly knit one in which all parts fit together. Description The story begins with a description of the astrologer, who is the central character in the story. In minute detail, his appearance, his clothes, and all the materials he uses to ply his trade are described. The astrologer, who is not given a name, comes across as a type, one of the many street vendors in India, who sit under the shade of a tree or a temporary shed and sell anything from vegetables to newspapers. This astrologer belongs to the same category although, given the nature of his trade, there is a need to dress and behave in a particular manner. He does that effectively by giving the impression of a holy man whose special powers enable him to function as an astrologer. Almost casually, the surroundings of the astrologer begin to take shape. While there are no clear references to a particular city, it is likely, since Narayan consistently uses the fictional city of Malgudi, that this story too takes place in Malgudi. In any event, one gets the impression of a somewhat backward city which still retains a measure of its rural character. The reference to â€Å"municipal lighting† is one of the strategies employed by the author to suggest a sense of the place. In†¦  » Complete An Astrologer's Day Summary

Beer Economics †Supply and Demand Essay

The laws of Supply and Demand may be a simple concept except when it comes to beer. Two large beer companies have formed an Oligopoly and have taken the power from the people. Income high, or income low, beer will be purchased even if the price is not always right. A social gathering is not social without the presence of beer. Beer has been a growing industry year after year. The craft, or microbrewery industry, has grown tremendously since the early 1980s, and the Brewers’ Association reckons that there are now over 1,500 brewing companies in the country, a level not seen since Prohibition was introduced in 1919 (Krafoff, 1). Pabst Blue Ribbon, in 1890 the most popular beer in the U. S. , has seen its market share drop to 2. 8%, but it has enjoyed a resurgence due to its cheap price, decent taste, and new-found cachet among urban hipsters (Krafoff, 1). The beer market is a completely open market. Anyone with a marketing idea and a recipe can get a contract brewery to make the product (Krafoff, 1). Almost every bar has a dozen taps with independent and local brews, but there are two definite brands you won’t ever have to look hard for: Coors and Budweiser. As recently as 2004, 64 percent of the global beer market ownership was fragmented among ten beer corporations (Anderson, 5). In 2008 the merger of Anheuser-Busch (A-B) and global giant InBev created the world’s largest brewer: Anheuser-Busch InBev (ABI), followed by SABMiller (second-largest) and Molson Coors Brewing Company (fifth-largest) (Anderson, 5). To better compete with ABI’s growing world beer market share, SABMiller and Molson Coors combined their U. S. and Puerto Rico operations to establish their joint venture, MillerCoors LCC (Anderson, 5). With these massive consolidations, the two beer giants (ABI and MillerCoors) now have combined control of more than 40 percent of the world beer market and 80 percent of the United States beer market (Anderson, 5). MolsonCoors operates in the United States, Canada and the United Kingdom. Their products include Coors Light, Coors, Keystone Light, Blue Moon, MGD 64 and many other recognizable beers. Their number one competitor is Anheuser-Busch. Their products include Budweiser, Bud Light, Michelob, Shock Top and many others. The beer market has formed into a classic oligopoly: a market with just a few firms dominating the industry. Both MolsonCoors and Anheuser-Busch have substantial market power and control over beer prices. They are mutually interdependent. MolsonCoors can’t raise the price of Coors Light unless Anheuser-Busch raises the price of Bud Light. Both companies are forced into the game theory. They have to play a guessing game of what the other company is going to do and lower or raise their prices based upon their assumptions. It may seem easy for them to just agree to the same price and share the market. Unfortunately, that is called a cartel, and is illegal in the United States. Their products have few substitutes and complements. A substitute of beer is wine as the cross-price elasticity is . 23. A complement to beer is hard liquor as the cross-price elasticity is -0. 11. Beer is an elastic product because it is not a necessity. Demand is highly affected by price. An example of this is highly popular discount brands such as Keystone Light. MolsonCoors products are equally as elastic as their competitor Anheuser-Busch. They offer discount beers as well as microbrew style beers. Beer is an inferior good. As income falls, quantity of beer demanded falls. Beer has a negative income elasticity of demand of -0. 09. This is because when society becomes richer (income rises); things such as fine wines and spirits are substituted for beer. Beer has a couple factors working in its favor. First, the United States is in a recession, thus income is low, and the quantity demanded of beer is high. Second the marginal utility of beer increases as more is consumed. The utility of one beer is high but increases with every added beer. This is a major advantage to the two beer giants and their profits. There is not an infinite supply of a given beer. This seems unimportant when no one wants said beer, but is important when it is in high demand. Ideally, the amount of beer will meet (or come close to meeting) the desire for it, meeting a market equilibrium. It may not taste like it, but our beer is actually in danger. The popularity of corn-based ethanol has already caused a tight market for malt, one of beer’s three critical ingredients, as farmers increasingly forgo the barley crops used to make it in favor of more profitable corn (Boyer, 1). This has caused a worldwide shortage in hops, thus a large increase in price. Barley has risen from $157. 6 USD per metric ton in March 2007 to $202. 53 USD per metric ton. The other key ingredient in beer (along with water), hops is a flower that gives beer flavor and aroma (Boyer, 1). The shortage comes after a decade-long surplus discouraged farmers from planting the crop, which grows on trestles and can take years to mature (Boyer, 1). Since 1994, the amount of farm acreage planted in hops worldwide has declined by about half (Boyer, 1). Together, the two mean the beer industry now faces a 10 to 15 percent shortage (Boyer, 1). On the upside, water, aluminum and yeast are widely available and have stable prices. According to MolsonCoors financials, their total revenue (p x q) is $3,254,000. We can assume that they sell every beer at about $3 which would make their quantity sold at approximately 1,084,667 cans. That’s billions! This business model seems to be working. Molson Coors is currently earning economic profits. Their current net income is 670 million dollars. The stockholders’ equity is currently 7,779. The current prime rate is 3. 5% so by multiplying that by the stockholders’ equity we can assume the owner’s implicit costs are approximately 272. 7 million dollars. MolsonCoors generates profits of about 397. 03 million dollars per year. Beer is a profitable product because it is widely sold in many markets and, despite rising costs, fairly inexpensive to produce. Since MolsonCoors has been a company for many years, they have low long run average total costs. Over the years they have been able to decrease their operating costs and increase production and in doing so, reaching a point of economies of scale. Below is a fictitious example of how as quantity rises, total costs only rise a little bit.

The Description of the Federal Reserve and Federal Open Market Committ Term Paper

The Description of the Federal Reserve and Federal Open Market Committee - Term Paper Example It has, therefore, maintained an inflation target of 2%, but it has been below the targeted value (Board of Governors of the Federal Reserve System). Fed is concerned of the level of inflation in the country. According to FOMC, the increase in the prices of oil has raised inflation and the expected inflation is targeted to be stable in the long run. To ensure that prices are stable, the Fed has to monitor the rate of inflation to minimize the general tendency of the price increase. The Federal Reserve aims to minimize unemployment by sustaining the current economic growth while maintaining stable prices. It achieves this by mopping out excess money supply when it purchases government securities and bonds. Moreover, Fed believes that unemployment challenges will be addressed by a comprehensive monetary policy. Through the open market operation, the Federal Reserve controls the buying and selling of securities by adjusting the interest rate. Increasing interest rate encourages people to buy while lowering discourages people to buy. However, in this scenario, the Fed has just used the mouth persuasion that it will buy mortgage-based securities and hold to long-term Treasury securities. In the ideal situation, Fed would have lowered the interest attached to these securities to ensure people sell back to avoid low return on investment. The Federal Reserve says that it will go on buying agency securities at a rate of $40 billion every month. This move helps in reducing the money supply from the housing sector to stabilize it after the collapse of the bubble in 2008. Moreover, the Fed aims to increase the grace period by which it holds treasury securities thereby decreases the frequency of injecting money to the economy. Fed also argues for reinventing agency debt along with mortgage securities. These measures Fed says are done to put prevent the rate of interest  rising thus helping the mortgage market and financial institutions.  

Promoting products Essay Example | Topics and Well Written Essays - 1250 words

Promoting products - Essay Example These six promotional mix factors sometimes run independently yet concurrently, which is fine if that is the intention. In an ideal promotion marketing scenario, all six factors would operate together. Thus, critics admit that traditional ways to promote do not always work: innovation is needed. Consumers and people in general have never been able to discuss their own motivations, because they do not understand them. Nor do they think about them, which is why this part of the mind is referred to as the unconscious. But although consumers do not think about their motives, they do experience them and they do act on them. Advertisers, salespersons, and marketers need to understand motivation to be effective. They especially need to understand the motivation that relates to their (Brock et al 76). In this case, communications uses messages to change both behavior and attitudes, and messages are made up of symbols. Direct marketing is often considered the popular promotional tools aimed t o inform consumers about a product, its benefits and uniqueness. For instance, direct marketing through catalog mailings has long been a workhorse marketing method for department stores such as Montgomery Ward, Spiegel, and Sears. It was a good way to tap into the rural market; these people wanted goods but seldom made it to a city to shop at the big stores. With the advent of two cars in every garage, a general and steady rise in population, and migration to suburbia, many believed direct mail was dead. But we consumers and the postal service know differently (Brock et al 28). Television advertising rates increase steadily every year, along with more channels and more

Face Of Our Time Research Paper Example | Topics and Well Written Essays - 1000 words

Face Of Our Time - Research Paper Example Jim Goldberg’s collection of photographs about refugees was very heart throbbing. His spot-on method used that of centering or focusing the subject at the center created an odd power between the centre and auxiliary. One of them was Making Fire taken at the Democratic Republic of Congo. The photo captured the image of an African woman who had unrecognizable state and only showed her pursed lips. Her facial expression looked like she is upset but not very identifiable because of the shadow in her eyes. What really caught the attention of the audience is the autograph made by the subject herself. She wrote â€Å"I am a whore† on the photo and the photo did really speak of how our world looks like today. Refugees such as the subject on the photo have been ignored in our time today. They who badly need our help had been uncared for and mistreated. The picture did not really capture the true emotion of the subject but it really showed that the woman was not happy. Looking at the pictures exhibited by Goldberg, the photographs were able to hold the true meaning and goal of the exhibit. Like Making the Fire, the woman looked like she was not even given care and protection. Her autograph may imply that she was not ashamed of what she is or she is tired of being one and she wanted to tell the people that she existed and needed help. There may be a lot of interpretation of her photograph and what she wrote on the picture, but definitely it is not happiness. The Swiss photographer, Daniel Schwartz, focused his subjects to the effects of globalization. The photographs were able to portray less exposed subjects such as Bazaar Day. The photographs were collection of his travel. Though the images offer the audience less feeling of vulnerability, the photographs remain persistent. These pictures spoke that globalization is widespread and a lot of places were very much affected. Poverty and inequality can be seen in the pictures. If some countries have very clean and organized places such as market, a lot of places in central Asia do not have these opportunities and facilities. Thus globalization has its own series of pitfalls. Looking at Schwartz’s collection, he really wanted to convey a message about globalization to the world. Someone’s perfect place can mean to give another one’s place inadequacy. If there are countries that were blessed because of globalization, there are also those suffering because of it. Zanele Muholi’s collection and work gave voice to the visual identity of the marginalized queer black people in South Africa. Her elegant photographs of queer and transgendered women showed a strong message regarding marginalization of this kind of population. The collection spoke of identity and being of the queers. Discrimination especially based on gender has long been an issue not only in South Africa but in the world. The elegant portraits by Muholi showed pride, strength, and identity of the queer b lacks. South African queers, with reference to the pictures, are very proud of who they are and what they are. They posed strongly and proudly to the artist. Thus, there wasn’t any sign of them being ashamed. The works of Muholi showed how the queers stood for their right of being despite being marginalized. A Danish

Eva Bellin argues that democratic transition can be carried out Essay

Eva Bellin argues that democratic transition can be carried out successfully when the state's coercive apparatus [security - Essay Example The dissatisfaction may rise to violence but if the state’s coercive apparatus, which is Military and Police, is willing to suppress the revolutionaries, the system still can have the chances of survival even among hazards though illegitimately (Skocpol, 1979). The same rule applies to the democratic transition which is, in a sense, a revolution which the state’s powerful apparatus tries to stop from taking effect (Skocpol, 1979). For example in Middle East, what hinders democracy is the strong authoritarianism systematically helped by the military (Bellin, 2004). The powerful military has the illegitimate will to resist democratic transition in Middle East. Coercive apparatus sometimes couples with the civilian leadership for example in Egypt and Syria. Here the leadership is civilian however no true democratic transition can occur. The reason is simple; civilian leadership and military go hand in hand for the joint interests and against the joint threat. They control the state mutually and the share in authority is so systematically equaled that none can go against the other. Both of them are patrimonially linked to each other (Bellin, 2004). For the state’s coercive apparatus to permit the society to experience democratic transition, there are many factors which play the pivotal role. Economy is one such factor. The stronger is the economy of a state, the less are the chances of democratization to emerge and succeed. Analytics of the history reveal that whenever the economy went down and the coercive apparatus got less money from the regime, misunderstandings developed between the state and military. With consistency in the downfall of the economy, the misunderstandings took the aggravated shape. The crises benefitted the democratic powers to struggle for the transition. Politicians struggled with no fear as the military had its own problems. They stood successful in their mission (Bellin, 2004). The international support for a regime de cides the fate of democratic transition. The situation in such cases demands honesty to be shown by the international community. When the coercive regimes lose their international support, they are encountered with many issues. The aggravating situations require immediate replacement and democracy comes up with the most feasible solution. The coercive apparatus has to welcome the democratic transition. They are forced to do so because the absence of international support results in the downfall of the economy (Bellin, 2004). The strength of coercive apparatus lies in its institutionalization. The more is the apparatus institutionalized, the less will it have the will to conquer the political borders. The less is the coercive apparatus institutionalized, the more will it have the will to resist the democratic transition. Institutionalization in coercive apparatus refers to the norms inside it. If the apparatus is systematically administered by the use of rules, principles and merit, it is called to be institutionalized. Here recruitment is based on merit and promotion on performance not political affiliation. Discipline is a sort of ethics in the domain (Huntington, 1991). Contrary to this, coercive apparatus is said to be less institutionalized if there is no obeying of rules and principles in the proper understanding of the terms. Promotion is hierarchical and

Healthcare Information Systems Essay Example | Topics and Well Written Essays - 500 words

Healthcare Information Systems - Essay Example Alternatively, the discipline is divided into four different categories; the clinical information systems, strategic decision support, management and e-health applications. In the healthcare information systems, the clinical information system is the kind of system that supports patient care. Alternatively, this system entails the computerized patient record systems, patient monitoring systems, automated medical instrumentation, nursing information systems, clinical decision support systems, pharmacy information systems and the laboratory information systems (Ginter, 2013). Most of these systems tend to support clinical education and research. In the contemporary word, the clinical information systems tend to create a significant competitive advantage due to its effectiveness and efficiency when it comes to patient care (Ginter, 2013). The clinical information systems also act as a health problems dictionary for clinicians since they offer a perfect background of patient’s health. Management information system or rather the administrative information system is the type of system that tends to support different health care areas apart from the direct patient care. In most cases, the management information system includes the financial information systems, payroll, human resources systems, materials and facilities management, purchasing, billing, office automation, outpatient clinic scheduling among others (Wager, 2013). Also known as the strategic information system, this healthcare information system attempts to take immense unorganized data quantities and turn the data into useful information that enables administrators to make better decision (Ginter, 2013). Most of these decisions regarding the information systems involve the organization of data and the interpretation of the output involved. E-health application is a contemporary term in health care practice that is mainly supported by electronic communications

Spiritual Needs Essay Example | Topics and Well Written Essays - 750 words - 1

Spiritual Needs - Essay Example Questionnaire has been developed as the tool for assessment; ten questions had been formulated in order to explore her spiritual need, to which she made sufficient and sensible answers. After the research process, her needs were defined and determined, in order to provide her with the best possible environment for her convalescence. Spiritual need assessment in nursing profession refers to the estimation of the religious and spiritual requirements of the according to the faith followed by the patient(s) under treatment, in order to provide them with spiritual relief and comforts along with counseling, medicines, therapy and other necessary healthcare essential for their convalescence and recovery from mental or physical illness. Cobb & Robshaw (1998: 7) are of the view that spiritual and emotional collapse look for spiritual care, so that the patients may choose to discuss their concerns provided they have been shown proper attention, respect and appreciation. Spiritual assessment to ol is not confined to the followers of one particular religious faith; on the contrary, the same could be applied to the individuals adhering to any belief system. The researches reveal that exploration of spiritual distress and anxiety the reason behind it could turn out to be supportive health care providers in understanding the problem of the patient. In addition, it can also become productive for ensuring the smooth progress of personal and spiritual growth essential in respect of paving the way towards the better care of the patient by the healthcare providers (Burkhardt & Nagai-Jacobson, 2002: 22). Consequently, spiritual need assessment provides a superior methodology for the elimination of emotional distress and emotional collapse from the mind of the patient. While elaborating the case under-analysis, the patient was admitted at the healthcare center because of her emotional trauma and her chronic asthma complaint. In the beginning, the patient remained reserved and silent, and did not share anything with the staff. Somehow, after nearly seven hours of her admittance, she looked quite moved because of the extreme compassion and care provided by the staff members. Since the patient appeared to be ready for sharing her life and faith she follows, it became quite easier for the staff to peep into her mind, and explore her personality. Thus, every thing, related to research went well, in the light of the questionnaire, developed for the same purpose, and there was no main hurdle in making assessment of her spiritual needs altogether. Actually I have already examined the flaws in the questionnaire while asking the answers of the questions from my family members in order to make it perfect. I would like to apply interview-schedule in future, as it is more comprehensive in understanding the motifs of the respondents with the help of gestures, body language, voice tone and face expressions. The patient’s non-compliance and fear of expressing her belief was the challenge for me during the research. Somehow, a friendly environment encouraged her to share her feelings with me. Since I am Protestant, so only lack of knowledge about only few things created hurdles for me, though my study of Catholic belief and interaction with my Catholic friends helped me out in development of research too. The patient informed me that she belonged to Catholic faith, and maintained deep love for and unflinching faith in Holy Jesus Christ. I came to know about the very fact that faith contained imperative significance for her, as it not only provided peace,

Ethical Theories and Principles in Healthcare Essay

Ethical Theories and Principles in Healthcare - Essay Example Religious beliefs may go against this, but people must understand that sometimes it becomes crucial for the physicians to make the patient die with dignity and peace rather than leave him die in distress. This way, personal standards and personal beliefs of the physicians, at times, conflict with the demands of the patients. I believe that informed consent is an important ethical consideration that is about having the capable patient take part in making decisions about his healthcare and treatment process (Wear, 1992). . Confidentiality is also a crucial ethical issue, which must be maintained between patient and the physician during decision-making. My views best relate with two ethical frameworks: (1) Deontology, which focuses on that physicians should stick to their responsibilities when they are facing a dilemma in making ethical decisions. This will help them to make consistent decisions while adhering to their ethical obligations. (2) Utilitarianism, a theory that helps the phy sician in making choices whose consequences are better for the patient. He will make a decision that will yield greatest benefit to all

Discussion Board 6 Assignment Example | Topics and Well Written Essays - 250 words - 1

Discussion Board 6 - Assignment Example NASA was blamed for creating a cover up story as well as creating complex aircrafts and recognizing the risk without taking necessary precautions while BP did not get much blame for remaining true to the disaster’s outcome even though they ignored the risks behind their oil drilling project. (47). The oil industry spends most money on researching for safe drilling operation while ignoring the possible outcome of a disaster spillage (Meredith & Mantel, 2012). For instance, BP spends approximately 29 million dollars in a span of 3years on the research of safe drilling methods. Robert Wine, the company’s spokesman admitted that the company does not invest on oil spill cleanup researches but support the non-governmental ‘oil spill response organizations’. (48). Million dollar firms have public relation departments whose primary purpose is to respond to emergencies. For instance, the NASA took much of the blame from the Gulf oil spill due to its reaction to the disaster (Meredith & Mantel, 2012). In this case, multibillion dollar firm have public relation departments whose role is to respond to emergencies thus preventing the companies from incurring losses when responding to disaster. (49). The NASA and FMEA have both similarities and differences in there in their approach to risk. Both the NASA and FMEA have ways of protecting the might fail. They also have ways of estimating the likelihood of a fail (Meredith & Mantel, 2012). Both firms have ways of estimating the likelihood of failure occurrences and severity of the mission. However the FMEA has devised possible ways of protecting the might fail while NASA has not gone to such